BOOK REVIEW: Business for Bohemians, by Tom Hodgkinson

In George Orwell’s Keep The Aspidistra Flying, the main character Gordon Comstock declares a ‘war on money’, devoting himself to loneliness and poverty in order to pursue his dream of being a poet. Comstock’s predicament represents the doomed aspirations of any artist in a commercial world, caught between the machinery of wage slavery on the one hand, and the alienating bitterness of rejection and poverty on the other.

For Orwell, there is no inbetween. Comstock’s desire to live a bohemian, free and creative life eventually gives way to inevitable capitulation to commercial values. It becomes simply unsustainable to live at odds with the wider social values.

Tom Hodgkinson’s Business for Bohemians, offers a third way, a middle path between alienated artistic destitution, and corporate enslavement. Hodgkinson is the managing editor of The Idler and has written a series of books on the importance of Idling – living a life devoted ‘bohemian’ pursuits. The central aim of this Idling Philosophy is creating freedom to develop a rich, fulfilling life.

Bohemianism, according to Hodgkinson, is not about dropping out and being a careless gypsy. It is about carving out freedom for yourself and living on your own terms. One of the hardest messages of the book is that being bohemian means becoming a businessman.

The difference between you and the hurried, stressful corporate world is not that you reject money, systems and routine. It’s simply that you create your own systems, rather than be dictated to by the systems and routines of larger, faceless entities.

‘Bohemians often are excellent salespeople. This is because they believe in what they are doing. And whether you are the editor of the new-agey Resurgence magazine, Satish Kumar, or Damien Hirst, or hedge fund manager Crispin Odey or the headmaster of Eton, your job is the same: asking people for money so that you can continue to do what you do. Enjoy it.’

Hodgkinson gives us some uncomfortable truths, based on his own mistakes trying to manage a business by being the laid back, ‘nice guy’. You have to learn how to use a spreadsheet, and you have to learn to love sales. You also have to be prepared to be the tyrant boss sometimes, to avoid being screwed by pseudo-bohemian losers who will inevitably see your creative values as easy prey for their lazy, hustling ambitions.

At times, it sounds like Hodgkinson is telling you to give up the very bohemianism he is supposed to be helping you foster. However, the truth is that living a bohemian life has nothing to do with being ‘anti-business’ or looking down on marketing and disciplined book-keeping. It’s not about declaring a ‘war on money’. It’s about freedom.

In a world convinced of the Marxist view that we are either enslaved or the enslaver, the idea of becoming a shop-keeping petty-bourgeoisie is far from cool. It fits into neither the romance of poverty nor the worship of material success. However, argues Hodgkinson, it is the only way to live an independent life.

He refers to Lenin, who thought that anarchists and individualist bohemians were merely bourgeois exploiters in disguise. This probably accounts for the continued suspicion of artists trying to make money and run a creative business.

There’s a reason why the petty-bourgeoisie shopkeeper types are hated by the rich exploiters and the Marxist revolutionaries alike: they don’t follow the crowd. They are loners, they hate ideologies and have no interest in joining anyone’s club. This kind of independent thinker is what Hodgkinson is trying to persuade us to become.

The point of bohemianism is to live a free, creative and self-determined life, and we can only do that if we, ironically, are prepared to put the work in. Idling is not about being lazy, it’s about being truly yourself.

‘Your business is a way of communicating an idea and creating a living for a group of people. It is a shared endeavour, a collective enterprise. Therefore, it must provide freedom and fun for the people you work with, as well as for you. After all, what is the point of it? If you just want to make money, then don’t start a business. Go and work for some awful money-making machine and wallow in your own amoral wretchedness. Join a corporation, climb the ladder and enjoy paid holidays and multiple departments.’

The fundamental point of this book is to show you the basic, unavoidable aspects of business that you must force yourself to love, before you can carve out time to live the Good Life. We must become practical in order to become creative. We must become disciplined, in order to be free.

Those who reject this call to arms as a kind of ‘selling out’ are in fact tacitly standing for the values of wage slavery and exploitation. They are basically admitting that the only people who can afford to be free and creative are those with established wealth.

‘It would be easy to grumble about all of this [becoming a creative entrepreneur] – to think that it is all beneath you. But this aristocratic contempt of the lowly tradesman will get you nowhere. And aristocratic contempt for trade is itself absurd. For the aristos, whose ancestors were royal lickspittles, murderers, thieves and rascals, to look down on those who choose to open a shop and sell stuff is patently ridiculous. It’s all right for the aristos to be anti-materialistic and scorn trade when own 20,000 acres and have a ton of serfs paying them rent every month. Does that give them the moral high ground? No.’

Hodgkinson’s point is that the creative life is available to us all, if we simply master a few basic tricks of the trade. You don’t have to declare ‘war on money’ to become free. You don’t have to avoid business to salvage your values from the corporate monster of modern life. You just have to be smart, knowledgeable and willing to do some heavy lifting in order to liberate yourself from agendas that are not your own.

You can order a copy of Business for Bohemians at idler.co.uk

A new online course is now available, with Tom Hodgkinson guiding you through the main principles outlined in the book. You can book your place here 

NETFLIX REVIEW: Aquarius, by Kleber Mendonça Filho

Aquarius, directed by Kleber Mendonça Filho, tells the story of a middle aged woman defying the inevitable dominion of real estate developers who plan to buy up and rebuild on the site of her family apartment.

Clara, played by Sônia Braga, is a sensitive but stubborn former music critic (with a love of old Queen records), who has survived cancer and insists on clinging to her values in spite of the vulnerabilities of old age and the changing world around her.

The film opens with a flashback to 1980, with a young Clara played by Barbara Colen. Though it’s only a small appearance, Colen’s subtle performance sets up the character’s ambivalence and passion, conveying an ironic and reflective strength which forms the spiritual backbone of the film.

Beautiful, insightful, but a woman of few words, we meet Clara after she has just recovered from cancer, plunged back into family life and celebrating the birthday of an honoured elder stateswoman of the family, Aunt Lucia.

In the present day, the reflective and introspective beauty of Clara is still there, but she is now a battle tested elder herself.

Clara gets a knock one day from a building developer and his slick, smiling grandson Diego, who have an offer she can’t refuse. They want to buy up her apartment block to put new high rises on the beach front.

With the love of family already established as key to Clara’s character we are unsurprised by her wry refusal of the offer. She is nobody’s fool, and she sees through Diego’s friendly manner.

The apartment block is called ‘Aquarius’ and Diego tells her that the new project is called ‘New Aquarius’ out of respect for the history and sentimental value of the area. This only serves to disgust Clara more.

The camera work in the film moves from pristine, careful frame shots of Clara to a documentary style steady-cam. The shift from luxurious beauty to claustrophobic and intense, jarring close-ups, help tell the imagistic story of a woman whose hard-fought-for freedom and peace are being disturbed by anxious memories, as well as a valueless world closing in on her.

Another key scene sees Clara being interviewed by young journalists, keen to know what this veteran music critic thinks of the age of MP3s and digital downloads. She is not against them, she insists, but pulls out an old vinyl copy of John Lennon’s Double Fantasy album. Clara tells the story of her buying it, and how she found in the sleeve a cutting of an interview with Lennon published just weeks before his assassination.

The story’s significance is lost on the two writers. So, does she or doesn’t she like MP3s?

There is a simplistic interpretation of this film, that it is about the unseen significance of sentimental value, and Clara is someone clinging to the beauty of the past in the face of change. In fact, the film is about how meaning develops through grief as well as joy, and how the values of real estate development and digital technology are robbing us of this truth in the name of progress. The things that make us who we are, are under threat.

Clara is no reactionary. She smokes weed, drinks wine late into the night and even hires herself a gigolo. She commands her environment with a Queen-like beauty and grace, even after losing a breast to cancer and being haunted by the mistakes and sorrows of her youth.

The virtues of Clara’s character seem to be what the filmmakers want to celebrate. It is people like her, who see the meaning in tiny events, who see the ineffable rush of spiritual power in the soft lyric of a folk song or the crashing breath of the ocean, that are the best bulwark against corporate corruption and the ideology of progress.

Everyone tells her to move. Her family, her disgruntled former neighbours, her concerned friends. And still, Clara’s quiet but raging defiance never gives way. Those that love her worry she is putting herself in danger, causing unnecessary harm to her peace of mind.

The unspoken truth that we as the audience feel in common with Clara, but which no one else in the film seems to truly see, is that this stand against corporate bullying and the arrogant crawl of concretisation, is about far more than her own personal peace of mind. It’s about salvaging the fragile things that make life worth living.

Memories, kisses, old photographs, the winds upon the sea, the laughter of young children and the solidarity of love – these are the things that are eroded by the sinister passive aggressive creep of empty, modern morals.

Maeve Jinkings plays Clara’s hot-headed daughter Ana Paula. Ana Paula is the only one prepared to stand up to Clara and really push the idea of moving out. She feels this is just another stubborn and selfish project of her mother, and while the boys cower in silence she confronts her at a family get-together.

What follows is one of the most honest and emotionally raw scenes of family life in cinema. Ana Paula and Clara butt heads, harsh words are spoken on both sides and we learn that Clara’s past life is one of perpetrator as well as victim.

How can you stay in this old house, asks Ana Paula. Clara’s answer could be the most significant in the whole film.

‘If you like it, it’s “vintage”. If you don’t like it, it’s “old”.’

Clara continues to fight for her right to stay in her treasured home. The film’s consummation comes once Clara finds that Diego and his PR bullies have planted termites in the apartments upstairs. Clara moves into battle and the film’s denouement is as funny as it is satisfying.

This is a film about meaning, and what threatens the meaningful treasures in our life. It’s not just a film about faceless corporations and the defiance of ordinary people. There are no stereotypes here.

Clara is not perfect, and Diego is not a Donald Trump figure. Rather than being a fight between a normal woman and Gordon Geko-style bullies, this is a battle between human culture and public relations, between the slow progress of the soul, and quick, impatient phoney-progress of modern values.

Aquarius is available now on Netflix

 

Why ideas matter in a mechanised culture

An idea is the opposite of automatic thinking.

Human beings are clearly more than just higher order apes, and it is our capacity for ideas that helps us rise above the purely instinctual. Ideas are the opposite of inevitability.

The easiest place to see this is in our sexuality. Human sexuality has become so much more sophisticated than procreative instinct. It certainly emerges out of whatever imperatives exist in our biology, but the diversity and confusion, the whole range of sub-cultures from fashion photography to the nudes of Rubens, all the way up to the decadence of Oscar Wilde through to modern transsexuality, reveal that much more is going on than just a quest for survival.

There is something essential about being human that doesn’t fit into a simple reduction to the procreative instinct. There is something unique and beautiful about human beings that marks us out from the instinctual world completely.

Ideas are what create the space between our instinctual imperatives, and our free choices in the world. To create this space, an idea doesn’t need to be philosophical, or literary, or even conceived in language at all. An idea is simply that which stops us being prisoners of inevitability.

Great works of beauty, sweet melodies and even the heartfelt intimacy of a truly loving kiss, all these are forms of ideas, because they convey something to us that stops our instincts in their tracks.

Ideas don’t matter because they perform a function. They are not practical or utilitarian. Ideas matter because they take us out of the trap of automatic, reactive thinking, out of our programming.

To do this, an idea doesn’t need to reinvent the wheel. It doesn’t need to be new, it just needs to be fresh, to create that space between you and your instincts. There is no way of preconceiving what such a thing might look like. The only way you can tell a powerful idea from a bad one, or from a lack of ideas completely, is whether or not it frees you from automatic thinking.

When George Orwell wrote Politics and the English Language, warning of the way political language degrades public dialogue and therefore human potential, he was not being a grammar nazi. Neither was he, as some have mistakenly thought, asking for constant originality in language. All language is a product of other language, just as all culture is a product of yet more culture.

Orwell’s concern in avoiding cliche was not about avoiding what had already been done, so much as avoiding anything that narrowed the scope of human thought, that trained the human mind to reduce the possibilities of individual potential.

Orwell’s project was to encourage fresh thinking, a way of using language that was the opposite of propaganda, or reactive, ideological behaviour.

Advertisers and PR managers and political spin doctors are heavily invested in automatic thinking. Orwell could see the dangers posed in an industrialised society, to language use, critical thinking and private agency – all the things he presumably thought democracy and egalitarianism were supposed to promote.

Today, Orwell’s fears are playing out for us, but not in the fascist nightmare of 1984. Rather, they are being manifest in the erosion of private reason, narrowing the space between our sense of who we are, and our instinctual and automatic biological programming.

Some may respond by saying, ‘of course ideas matter, you are not saying anything new’. But most probably what they mean by ‘ideas’ is just ‘clever solutions’. Ideas have been reduced to problem solving. What is generally meant by a ‘good idea’ in this sense is something like the Iphone, or the Uber taxi app or Elon Musk’s Tesla cars.

These are indeed the products and examples of good ideas, but they don’t embody the whole of what a good idea can be.

Far more powerful examples of ‘good ideas’ are Magna Carta, democratic sovereignty, or the truths conveyed in the famous soliloquy of Hamlet.

These are not necessarily ‘solutions’ in the local, technical sense of helping one get from A to B while overcoming an obstacle. They don’t necessarily offer mind-blowing answers, either.

Magna Carta was a revolutionary idea because it conceived of the state and justice system as more than the mere limbs of sovereign power. In Magna Carta we have the first instance of a state’s power being there to protect the people from the whims of a king, rather than just consolidating the entitlements of that office. This puts a space between the society, and its leader’s personal ambition.

Human instincts and biological programming seem to suggest hierarchies will always be the product of human relationship. Magna Carta marked a shift in human society by freeing us from that inevitability. Human civilisation stopped being the product of instinct, and became a way of distancing ourselves from it.

The dangers of a technologically driven society are that automation becomes not just function the culture, but the desirable end of it. Technology helps us satisfy our basic needs in constantly revolutionary ways. However, we forget that a great part of human progress is not just the fulfilment of our desires, but our ability to be free from them.

Ideas are not a form of technology. They are ways in which we create space between our evolutionary needs and our higher-order culture. If human life was about survival only, we would not have created religious culture, democratic societies and any heritage of beauty and art. We would not be obsessed with making a meaningful life, only a long one.

The dogma of the day is that humans are merely sophisticated apes, and our programming is so strong that we are bound to destroy ourselves; the cruel irony of our survival instincts being that they conflict with each other, and our desire for survival leads to a desire for power, which leads to a desire to destroy.

This view of human nature fits conveniently into the ideology of technology, because it means that a culture of automation is not foreign to us, it’s not troubling or dangerous, because our whole instinct is towards automation and complex problem solving. Technology is just the advancement of our instincts by other means.

Viewing ideas and civilisation in the way being laid out here, however, disturbs the convenience and comfort of this modern ideology.

The aim of human life is not to fulfil our animal needs, but to rise above them. Instinct and survival programming are strong, but this is not the complete picture of what humanity is, or is capable of.

Consumerism, technological thinking, marketing, Public Relations and political propaganda, are all mechanisms of automatic thinking. They are the enemies of ideas. So it follows that much of what we call modern culture is also the enemy of ideas. Much of what we see in the public sphere, from textureless glass-box buildings to monotonous popular music and simplistic debate in online media, reflect this anti-idea culture.

The way to fight this, is to insists on creative thinking, in constantly refreshing our capacity for ideas, clearing a space between our instinctual programming and our dreams for ourselves and each other. Technology is great, only if it is matched with equally strident experimentation and advancement in ideas.

If technology advances faster than our capacity for ideas, or worse, if it actively erodes our ability to develop them, then the Darwinist nihilists will create a self-fulfilling prophecy. We fight this by resisting automation, inevitability and capitulation to instinct. This resistance is the secret behind the achievements of Michelangelo, Shakespeare and Steve Jobs. It’s also the secret to becoming a truly free human.

 

Bohemianism versus hipsterism and lifestyle marketing

Traditionally, bohemians are middle class. But they are not bourgeois, in the sense that they don’t define themselves by wealth. Bohemianism emerges from the middle classes who are disillusioned with economically-driven social values.

Today, bohemianism has been distorted by lifestyle marketing.

Bohemians made an artistic statement through their lifestyles. Hipsters, use lifestyle fashion to seem like they are making a statement through their lives.

The difference is in the substance. Not just your actions, but your values.

Part of the problem, if not the complete problem of modernity, is that consumerism, brand marketing and public relations have made what you say more important than what you do.

The real value of bohemianism is in the influence these kinds of lifestyles have had on the culture. You can’t impact history, by simply dressing a certain way.

By putting out into the culture that it is possible to live a certain way other than through commercialism or politics, that you can put individual values front and centre of your existence, certain groups of people in history have left a legacy of stories, art and values, that remind us that individual growth is as important, if not more so, than collective survival.

This is different from the right wing individualism that is so prevalent in American politics. It’s also wildly removed from the liberal, hummus-eating, Camden-condo lifestyle hipsterism you see everywhere online and with which London is packed right now.

How do we tell the difference between crude individualism and lifestyle fashion, and genuine bohemianism? The influence.

Influence as a cultural force can be defined as that which new generations can’t avoid, they have to confront the phenomenon, before they can be free of it. They both love it, and resent, and the struggle for a new creative influence comes from this need to master the influence and transcend it.

Neither selfish individualism, nor lifestyle hipsterism fall into this. The selfish right wing are concerned with short term pursuits, and they believe that a momentum of short term self-advancement keeps the culture alive. Any case of corporate malfeasance, or political corruption proves this wrong.

Hipsterism is a false individualism. It reduces freedom, emancipation and creativity to fashion statements, and therefore becomes competitive and ego-driven. It’s simply commercial values masquerading as bohemianism.

To repeat, bohemianism is when you display a fresh, non-commercial, non-economic way of living in the world. It’s got nothing to do with technology, fashion or whether you drink green tea or Italian coffee.

What matters is whether you are seeking to create a new way of living that sources its values from alternative places outside the dominant, contemporary culture.

In the nineteenth century, it was bohemian to be a socialist atheist, or a christian anarchist. Nowadays, these things have become mainstream, or simply uninteresting cliches.

If you were a member of the Bloomsbury group, drinking green tea and sowing your own dresses was bohemian. Nowadays it has become a fashion statement.

Being a bohemian is not about what you do, but what values you are manifesting in the world.

Bohemian values are not to be found in certain clothing styles, record collections, or political movements, which have themselves become fashion statements.

Marketing has turned everything into a fetish. Which means that the lifestyle affectations become ends in themselves, rather than means to ends.

The true value in bohemianism is in creating a legacy of independent thought. You don’t fall for branding, advertising or marketing.

Advertisers are expert at looking to what your values are, and convincing you that their product will bring you closer to those values.

But our values must always be ready to change, or if they are fundamental, we must always be prepared to re-examine why we hold to them.

The bohemian doesn’t wear her values as fashion statements. The only value that really matters is individual conscience, free of the manufacture of opinion that characterises modern democracies.

The fastest way to embody bohemianism in the modern Mactopia, is to be suspicious of all lifestyle, fashion and advertising.

Yes, it is a losing battle. The war has already been lost. But there is something curiously and quintessentially bohemian about fighting a losing battle. In some ways that just adds value to the fight.

The number one duty we have is to dig deep into our culture, into what has stood the test of time – the architecture, the philosophy, the ideas and concepts of beauty, that have lasted centuries.

Some say this is a reactionary philosophy. I say it is truly innovative. The purpose is not to use these resources for dictation on how to live, but to build up enough of an inner world of creative possibilities and imaginative sophistication so as to be resilient against the ephemeral culture of modernity.

I am not advocating an orthodoxy of values. Simply recommending a way of feeding the soul so that we can become truly independently minded, free from the influences of contemporary agendas.

Going back to the idea of influence; we do not revisit past culture to imitate it, but to be free of it, and retain all that is useful and valuable in it. Also we remain connected to aspects of who we are that have nothing to do with the short term interests of power and money in our immediate world.

Being free of these distractions and interests is really what being a bohemian is all about.

Michelangelo: His Epic Life (book review)

The greatest strength of Michelangelo: His Epic Life, by Martin Gayford is the way that Gayford distills the sweeping genius of Michelangelo into accessible, journalistic prose, a style of writing directed at the curious layman, rather than the pontificating specialist.

Like all young artists, Michelangelo faced severe, sometimes, physical resistance to his choice of career from his family the Buonarotti. Gayford demonstrates the timeless struggle of artist versus bourgeois security in a clear and contemporary way.

‘We read about the ‘rise of the artist’ in Renaissance Italy, but of course such changes are not homogenous, any more than the causes of racial and gender equality have been in our own times…. Not everyone was so admiring of artists and the arts. The Buonarotti brothers, it seems, saw nothing but painful social slippage. A clever boy who might have become a bishop was determined instead to become an artisan who worked with hands. They probably felt it was their duty to try to beat it out of him.’ (pg45)

Gayford is an aproachable storyteller, able to get out out of the way of the story, while at the same time succinctly brief us on the context and background of the drama of Renaissance life.

He brilliantly sets up Michelangelo’s place in his time, capturing the way the man was both a product of the society into which he was born, but how he fought against these circumstances. It is this paradox of inheriting the ambitions of his forerunners and his patrons, but not being content to follow their script that makes Michelangelo worth returning to for biographers.

‘One day when he was high up in the mountains above the town of Carrara, looking down at the peaks and valleys below and the Mediterranean in the distance beyond, “he formed the wish to make a colossus that would be visible to mariners from a afar.” In other words, Michelangelo wanted to carve a chunk of mountain into a human figure. One guesses, though the subject is not described, that he had in mind a naked male body.’ (pg 211)

Storytelling clarity and accessibility are pre-eminent in Gayford’s short discussion of Michelangelo’s early painting copy of an engraving by Martin Schongauer – The Temptation of St Anthony.

‘Schongauer’s St Anthony was a powerful example of a new medium which some people were probably already hanging on their walls as an affordable substitute for a picture. The thirteen-or-fourteen-year-old Michelangelo was therefore doing something shrewd and timely by transposing it into colour. It was also a bizarre phantasmagoria of an image which it is easy imagining appealing to a teenager. In modern terms, as art historian Keith Christiansen has put it, this is “a Star Wars picture.” “…a fastidious sense of line and form, a willingness to work ferociously hard to produce as sharply telling as possible and an overpowering urge to compete.”‘ (pg 59 and pg 61)

Michelangelo comes across as exactly the temperamental genius we always assume him to be. However, his irascibility, his grumpy egotism and aggressive ambitions, don’t take away from the essential lovability of the man. Gayford calls him a ‘….hugely talented, neurotic, complicated, curmudgeonly but ultimately engaging man…’

Gayford is never shy of demonstrating the man’s limitations emotionally, nor his lack of hygiene and his manifestly anti-social character. What’s strange, though, is that the overall result of Gayford’s portrait is not an artist whose arrogance and violent moods make us hate him, but a brilliant and sometimes unstable genius whose volatility was necessary to his achievements.

‘[Ascanio] Condivi reported some thoroughly insanitary habits: “When he was more robust he often slept in his clothes and in the boots he had always worn for reason of cramp, from which he has continually suffered, as much as for anything else. And sometimes he has been so long in taking them off that subsequently along with his boots he sloughed off his skin, like a snake’s.’ Vasari had little more information on that last, revolting, point. The buskins were dog skin, worn next to the skin, with which they bonded.’’’ (pg228)

Gayford points out that the more Michelangelo complained and threw tantrums against his family, friends and even his patrons, the more brilliant and historic the work he must have been working on.

This offers a point worth considering. Mood swings and aggressive paranoia do not, as we often lazily suppose, go hand in hand with creative ability. There are plenty of stable, compliant and socially adaptive people who are creative, and man great artists who are too.

However, visionary power, the ability and proclivity to see beyond your times, to entertain impossible feats and to have the obsessive, arrogant and hubristic determination to carry them out – these qualities seem necessary linked to some kind of peculiarly neurotic genius. Civilisation comes at a cost, and that cost is very often an epic and violent discontent, both within the artist, and his surroundings.

Michelangelo was a malcontent, oblivious social norms, gentilisms and social expectations. His only considerations of class seem purely egotistical, given his desire to elevate the status of his family name through his achievements.

Gayford illustrates this brilliantly by contrasting Michelangelo with Raphael:

‘Raphael’s art projected just this sense of mastery with ease, whereas Michelangelo expressed heroic effort and passionate vehemence. A sixteenth century critic observed that Raphael painted gentlemen but Michelangelo’s figures looked like porters. Clearly, Raphael had the manners of a courier himself. It was rumoured that Leo X intended to make him a cardinal, but was prevented by Raphael’s early death. This, too, emphasizes the contrast: it is impossible to imagine Michelangelo as a prince of the Church – a hermit or a mystic, perhaps, but not a cardinal.’ (pg 257)
One of the mysteries of Michelangelo is how he was able to sustain his characteristic levels of physical and mental concentration. From an angle of pure physical labour, the Sistine Chapel is a superhuman accomplishment. And that’s before we consider the grandeur of the aesthetic achievement.

The decision by Michelangelo to include scenes from the gospel that had not been covered by the existing frescoes on the lower walls of the chapel, is probably the key to what makes the work truly great, rather than just a work of genius. As a simple depiction of the Apostles, the project could have had no particular interest to Michelangelo, it was a decorative assignment. But with a multidimensional creative design, suddenly the rolling and shifting challenges of cramming so much poetry into the limited designs of the architecture of the ceiling, must have given Michelangelo enough sense of shifting possibilities, to make it worth the blood and the sweat.

Gayford’s Michelangelo is gruff, anti-social, cruel and egotistical. Yes, he’s a product of his times. Yes, he’s a deranged genius. Yes, he’s a self-mythologiser, and all the things we have come to associate with the self-aggrandising Renaissance man. However, the sincerity of the man, and the limitless poetic ambition of imagination are what redeem him, and it is this crucial element in the Renaissance and in Michelangelo, that is often forgotten in the impersonal, critical hindsight art history that seeks to reduce individual greatness to impersonal forces.

Michelangelo: His Epic Life by Martin Gayford (Penguin) is available on Amazon

 

Art, utility and bohemianism: The challenge for the modern artist

The biggest challenge for a writer and an artist these days is persistence. The sad truth of the matter is that as artists we are engaged in activities that don’t have immediate value in the market of exchange.

The artist is engaged in the celebration of life, not necessarily its enhancement, and his or her work is only valued in as much as it is a relief, a tonic to the business and pressure of the marketplace.

This means not only that our work cannot be valued in the same way as typical commercial products, but also that our work culture is different.

The first thing to remember in this battle is that there is actually a divide, between the values of beauty and the market. For sure they overlap, and they have been successfully combined at rare moments in civilisation. The Renaissance being one of them. And there remain pockets in contemporary life where examples of this overlap are very prominent.

Some of the older university colleges maintain a culture based on beauty and contemplation, while still offering value to the marketplace, for example. Some art galleries maintain a commitment to beauty for its own sake, and are a celebration of older, more permanent values, while they still function in the world as commercially viable enterprises.

These are rare examples, however, and in each of them the battle to preserve non-commercial values is ongoing. The beautiful for its own sake is always being infringed upon, and you can see that most starkly in places like London, where heritage buildings are never left alone by local councils. There is always some kind of tinkering and modification going on in the name of “accessibility” and “community education”.

It’s almost as if the price we have to pay for not demolishing old buildings (just for the crime of being old) is to allow the philistines to have their say, to leave their scars upon the heritage of beauty. It’s only way to placate the monster of modernity.

So how does the individual live in this world? How do we preserve those parts of ourselves that are of no utility, but of the deepest significance?

It’s very hard, because science and technology have reached a stage if unprecedented arrogance, and they have convinced the world that there is no underlying value other than utility.

However, the reality of being human doesn’t match up to their supercilious simplicities. The very fact that churches will be packed to the rafters this weekend is one example of this hidden, inexplicable dimension of human reality.

Another example is the tourist industry. Why do people flock to historic sites, to the Vatican, to London’s galleries, to the old monasteries of Scotland, if utility is the only permanent value worth integrating into culture and education?

Another slightly more ironic example is the fact that once people have enough money, having committed to the market their time and labour, they flock to older parts of cities, to more ornate houses built pre-modernism. The problem of gentrification in places like Brooklyn, San Francisco, or Shoreditch, speaks directly to this problem. Utility does not seem to be enough to those aspiring to climb the hierarchy of the market.

The best sign of status in the marketplace, seems to be the ability to exhibit non-market-based or utilitarian values. This could just be a kind of aristocratic self-indulgence. Or it could be proof of the fact that people demand more from their life than utility. Perhaps beauty and civilisation are of inherently higher value than the market?

None of this helps the artist, or the creator of those buildings, and thinkers of ideas, that become the sought-after artefacts of status. The artist as individual is stuck trying to prove his or her worth to the world of the market.

Not only that, but a modern artist understands that the true holy grail of their craft is to affect the market in a non-market way, to re-establish the values of beauty, contemplation and civilisation as a kind of guerilla assault on the marketplace.

For those who simply want to confine themselves to the cloisters, to puzzle away on useless problems, or who are content to sit in the quietude of creative privacy, it is enough to put up a barrier between the beautiful and the market.

For the artist, who sees herself as part of a tradition, who feels anxious about preserving the heritage of the culture, life is not so easy. You have to live in the market, but not of it.

This living in, but not of, the marketplace was what was once called bohemianism. Bohemians were neither bourgeois (though often they came from the middle classes, which is different), nor are they working class dissenters of the trade union, Marxist type.

The bohemian does not conform to, nor demolish, the marketplace. The first true bohemian could be said to be Socrates – a man who devoted the same energies most of us devote to survival, to ideas and the search for truth.

Jesus Christ, too, was a bohemian. Oscar Wilde called him the first Romantic, for calling on people to live “flower-like lives”. The whole Sermon on the Mount is a call to abandon the demands of the marketplace, and to live with “no thought for the morrow”. That is, not to get caught up in the busyness of trade and ambition, but to live for the enrichment of the spirit, to nourish the highest aspects of ourselves.

The Marxist Terry Eagleton has said that the commodification of culture has robbed culture of one of its most vital functions – to offer a critique of the marketplace. Eagleton says that culture has in fact become an engine of the marketplace – through public relations, the creative industries, advertising – rather than a counterbalance to it.

This explains why it is so hard to be a bohemian artist in the current economic culture. There is no room for a dissenting way of life manifested in creative values, because consumerism has subsumed dissent into itself.

This is the exact phenomenon we see in the recent outrage over the Kendall Jenner Pepsi advert. The language of critique and dissent is used for the propaganda of commodities. The imagery of resistance is used to induce capitulation.

The most prophetic example of this was the legendary Apple Mac Superbowl advert from 1985, whereby IMB was portrayed as the evil Big Brother state, and Mac users were shown to be the free-spirited individualists, emancipated by their personal computers.

How, then, does the artist live? How do we keep our spirits enraptured to our values, when anything that is said by an artist is subsumed into the marketplace?

The only way to live is to live ironically. That is, to accept the sorry state of affairs for what it is, but to refuse to let the marketplace have the final say.

This will require toughening up a bit. We have to become immune to accusations of delusion, madness and naivete. We have to abandon the need to prove our worth the a world that doesn’t deserve such efforts.

But finally, we have to keep working. There is a certain amount of trust involved. In truth, there has always been such an element of faith in the work of any great artist.

Michelangelo and Shakespeare were both adept at winning patronage in the marketplace of their times. However, their compromises probably came from viewing their work on a historic plane. They were okay doing a dance with the devil, for the long-term gain of imprinting their art on the cultural heritage.

It only seems harder to live as a bohemian, if you accept the view that contemporary, utilitarian values, are the end-of-history, final say of cultural evolution. The ironic shift in perspective necessary for an artist comes from finding emancipation in a private dialogue with history, with spending as much time in the timeless realm of ideas as possible.

This quiet, unobtrusive dissent will actually raise us up to the level of great artists, but it will do so to the scorn and ridicule of the world. We have to abandon the “cool”, we have to shun the group, and we have to resist the moronic need to prove the utility of our daily work.

The joys of obscurity

‘Society,’ wrote Oscar Wilde, ‘often forgives a criminal; it never forgives a dreamer.’ To live the artistic life is to shun what is sensible, for the promise of what is possible. When you reject people’s ideals of success, they resent you. They take it personally. They love to celebrate artists by making them rich, turning them into one of them. being an unknown bohemian, however, is not just scorned, it is actively hated. It’s a threat.

Artists have always risked poverty and uncertainty to pursue their work. Today, in the age of democratised distribution, the artist risks something more terrifying and ignoble than poverty: obscurity.

Most artists are driven by some need to communicate, whether it is to an immediate circle, as with John Donne and his celebrated love poems, or to stadiums of global fans, as with the songs of Bruce Springsteen.

The demand for creative work, entertainment and new ideas has been undoubtedly helped by the internet. The need for beauty, as much as the ability to distribute it, is a welcome feature of our world’s global connectedness.

However, as much as this demand is ever increasing, there remains a widening gap between the supply and the demand. In short, supply is far greater than demand. And even if demand were to increase with every advance in technology, that demand would, as always, converge on established artists, or on new work filtered through friends, favourite websites and the imperishable voices of criticism.

The democratisation of internet means it is easier than it ever has been to become unknown. As a result, on top of the prohibitive odds artists have always faced in poverty and uncertainty, the almost guaranteed prospect of obscurity means choosing this life is not just impractical, it’s almost ridiculous. The idea that you can expect to make a living, never mind become rich, from living a creative life, is, at least on paper, fantastical.

Thankfully, ‘the odds’ have never persuaded the dedicated artist about anything, and today’s overwhelming odds are unlikely to convince a true creative soul that they should become an accountant instead. But the brutal facts about the unlikeliness of success are an welcome addition to the worries and neurosis of the creative mind.

In a TV interview in 1987, Bob Dylan said that fame was not what he, or anyone he knew who was successful, had ever set out to achieve. The desire communicate, to build an audience of like-minds, is not, despite their frequent conflation, the same as a desire for fame.

Fame for an artist is often just as bad as being ignored. Both involve being misunderstood, and both have little to do with the quality of your actual work.

Remembering his mentor and friend John Lennon, David Bowie once said that he and Lennon had bonded over the trials of fame. Both agreed that you spend the first half of your life trying to get it, and the second half trying to undo it.

All the while, your art gets lost in the noise. The very thing you set out to do, is obscured, whether by lack of interest, or too much interest in the wrong direction. The goal of living an authentic life, being true to who you are and the spirit of your sense of purpose, becomes irrelevant, in fame as much as in obscurity.

‘Businessmen, they drink my wine, ploughmen dig my earth/None of them along the line, know what any of it is worth.’ Dylan’s line is as true for the hounded rockstar as it is for the painter sharing her work to the world only to get three likes on Instagram.

In the Bhagavad Gita, Krishna tells Arjuna that forgetting the fruits of his work is the route to God. The spiritual path does not require renunciation, and neither does it come from earthly glory.

He says: ‘You have the right to work, but never to the fruit of work. You should never engage in action for the sake of reward, nor should you long for inaction. Perform work in this world, Arjuna, as a man established within himself – without selfish attachments, and alike in success and defeat.’

It is difficult for the modern mind to see beyond the opposites here. Surely, forgetting about rewards and results is a form of renunciation? Why would I work for no reward? What is the point in doing one’s duty if the consequences of that duty are irrelevant?

We are here to do good work. The fruits of our efforts are none of our business, just as the origin of the inspiration is none of our business.

Samurai warriors, confronted with the inevitable death and the terror of war, realised the only way to face their fate was to manifest the highest virtue in the performance of each movement, each cut of the blade. Winning or losing became irrelevant, the only thing they knew they could control was right action. In doing so, they manifested self-transcendence, they turned the degradation of man’s inhumanity to man, into the highest form of devotion.

The artist is here to do justice to the fire inside of her. The idea that people may or may not pay attention to that fire is a depressing distraction from the task at hand. History abounds with examples of poets and artists who received no acclaim in their own lifetime. The fact that they kept going regardless of their isolation and obscurity, adds a spiritual power to the legacies of their scorned genius.

Think of Robert Johnson taking a selfie in a Mississippi photo booth, only for it to become the Platonic form for every future album cover in rock and roll. Think of Keats, spluttering blood on his pillow in Rome in a small, hot and dank little room by the Spanish Steps. He was convinced his name would be ‘writ on water’, but it is now irrevocably etched on the face of literature alongside Shakespeare.

That said, obscurity is painful. Van Gogh, writing to his brother, who was also his patron, bemoaned the suffering of being dedicated but unknown.

He wrote: ‘[D]oes what goes on inside show on the outside? Someone has a great fire in his soul and nobody ever comes to warm themselves at it, and passers-by see nothing but a little smoke at the top of the chimney and then go on their way. So now what are we to do, keep this fire alive inside, have salt in ourselves, wait patiently, but with how much impatience, await the hour, I say, when whoever wants to, will come and sit down there, will stay there, for all I know?’

If the work is not good for its own sake, it’s not one’s proper work. The hardest job an artist ever has to do is face the doubts that come from living in a world of prudential value. The second hardest job is summoning the courage to reject the sound advice of the sensible.

Obscurity is its own reward, because creativity is its own reward. Being an artist requires faith. The odds are always against you, and that’s part of the fun. The joy of obscurity lies in its freedom. You no longer need to relinquish your creativity to the authority of the group, or the accolades of critics.

Mark Twain famously said, ‘Don’t go around saying the world owes you a living. It owes you nothing. It was here before you.’

Musicians are particularly resentful these days about how hard it is to make money doing what they love. They should talk more to journalists, or better, to the poets. Lack of recognition comes with the territory, always has, and is now the very nature of any artistic industry. Those who bitch about this generally seem to be the ones who are not doing their art for the love of it, but for the glory and power it promises them.

The true artists knows there is a flip-side to Twain’s admonition. Just as the world owes you nothing, the artist too owes nothing to the world. And this is the greatest joy of obscurity.