#OffendEveryoneIn4Words is sinister PC propaganda

The trending hashtag #OffendEveryoneIn4Words is a sinister campaign of consensus masquerading as a liberation of dissent. It is a perfect example of how social media culture entrenches consensus, while posing as a vehicle for counter-culture.

The purpose of being offensive, is exactly not to offend everyone. Things are only offensive because they appeal to some and not to others. To set out to offend everyone, is to set out to say nothing at all of substance.

Of course that is exactly what these Twitter hashtags are all about. It’s a way of making Twitter look like it is libertarian, while in fact behaving in the most PC way possible.

No one has a problem with decency, unless they are pathological. Political correctness is dangerous because it seeks to make all speech innocuous. The problem arises when we realise that there is no such thing as a substantive, valuable sentence, that will never offend someone.

Defenders of political correctness make the arrogant assumption that their views and opinions are the ones that are devoid of offence, that are the paragons of decency and goodness. However, a sentence that can never, under any circumstance, offend someone, is a meaningless one.

This is especially true in the public forum, where a dialogue of interpretations is what underlies the stability of a civilised constitution.

The subtext of this apparently jovial hashtag campaign, is that offensive speech is something fixed, something identifiable and reducible to a set of core words and views.

While pretending to make a mockery of PC culture, the hashtag is actually entrenching the underlying assumptions of political correctness – that we can police language for damaging speech by identifying singular words and ideas, just like we would identify repeat offenders in a criminal case.

The truth about offensive speech is that it changes, like all language changes. Words that are deemed damaging in one generation are innocuous in a later one, and words that were acceptable parlance in the past, are viewed as dangerous today.

Similarly, words that some people find offensive, are actually brilliantly expressive for another group. Much of what passes for identity politics is not just objectionable to me, it’s offensive. But for a vast majority of people it’s a perfect description of their own painful struggle.

I find the language of identity politics offensive because it cuts to the core of what I believe makes human life worth living – that morality is based on common humanity, not identity. Identity is a hugely significant part of what it means to be human, but the paradox is that what makes identity important is how much common humanity is at the foundation of all difference in identity.

This beautiful fact – that we are hugely diverse but fundamentally the same – gets glossed over in the persistent rhetoric of identity politics. This is offensive because I actually see it as a distortion of the full complexity and genius of human nature, and as a result, it is a distortion of the ethical subtlety of what it means to be one’s brother’s keeper.

So when I hear words like ‘privilege’ or ‘white genocide’ or ‘cultural appropriation’, I don’t just roll my eyes in some reactionary distasteful way. I feel a jolt in my gut, the same kind of jolt I would feel if I heard a racial slur, or witnessed someone being blatantly sexist on the street.

The things that offend me, are exactly the views that people think are free from being offensive. In fact, there really is nothing more offensive to the human imagination than the proposition that we can create language that never does any damage, that never annoys, hurts or disgruntles anyone.

The people that seek to establish this kind of policing of common utterance, are the same people that will lecture everyone else about ‘diversity’. Yet, what exactly is diverse about the idea of offending no one?

This complacent little hashtag is simply a reverse of the conceited logic of political correctness and identity politics. It’s sort of like a parental amnesty, with Twitter saying, ‘okay children, you want to be offensive, then today you get to say it all, and you can get it all off your chest.’ As if what counts as offensive was reducible to an agreed list of unsayable things.

What’s more, it is hashtags like this, paying only lip service to the idea of dissent, that are the real force of consensus. The very idea that it is possible to ‘offend everyone’ assumes that we all agree about what is offensive.

This is actually a corrosive and deeply worrying hashtag campaign, acting as a propaganda effort for the Twitter guardians.

It also assumes that being offensive is some kind of glib, contrarian outburst, rather than a necessary and welcome part of human dialogue.

As frustrating as this silly campaign is, it reveals the stupidity of political correctness in a very clear way. It is a gross misunderstanding of language and public life, and shows that the consensus on correctitude is grounded in a smug, convenient ignorance that celebrates a simplistic view of human nature, and an impoverished understanding of language.

Art, utility and bohemianism: The challenge for the modern artist

The biggest challenge for a writer and an artist these days is persistence. The sad truth of the matter is that as artists we are engaged in activities that don’t have immediate value in the market of exchange.

The artist is engaged in the celebration of life, not necessarily its enhancement, and his or her work is only valued in as much as it is a relief, a tonic to the business and pressure of the marketplace.

This means not only that our work cannot be valued in the same way as typical commercial products, but also that our work culture is different.

The first thing to remember in this battle is that there is actually a divide, between the values of beauty and the market. For sure they overlap, and they have been successfully combined at rare moments in civilisation. The Renaissance being one of them. And there remain pockets in contemporary life where examples of this overlap are very prominent.

Some of the older university colleges maintain a culture based on beauty and contemplation, while still offering value to the marketplace, for example. Some art galleries maintain a commitment to beauty for its own sake, and are a celebration of older, more permanent values, while they still function in the world as commercially viable enterprises.

These are rare examples, however, and in each of them the battle to preserve non-commercial values is ongoing. The beautiful for its own sake is always being infringed upon, and you can see that most starkly in places like London, where heritage buildings are never left alone by local councils. There is always some kind of tinkering and modification going on in the name of “accessibility” and “community education”.

It’s almost as if the price we have to pay for not demolishing old buildings (just for the crime of being old) is to allow the philistines to have their say, to leave their scars upon the heritage of beauty. It’s only way to placate the monster of modernity.

So how does the individual live in this world? How do we preserve those parts of ourselves that are of no utility, but of the deepest significance?

It’s very hard, because science and technology have reached a stage if unprecedented arrogance, and they have convinced the world that there is no underlying value other than utility.

However, the reality of being human doesn’t match up to their supercilious simplicities. The very fact that churches will be packed to the rafters this weekend is one example of this hidden, inexplicable dimension of human reality.

Another example is the tourist industry. Why do people flock to historic sites, to the Vatican, to London’s galleries, to the old monasteries of Scotland, if utility is the only permanent value worth integrating into culture and education?

Another slightly more ironic example is the fact that once people have enough money, having committed to the market their time and labour, they flock to older parts of cities, to more ornate houses built pre-modernism. The problem of gentrification in places like Brooklyn, San Francisco, or Shoreditch, speaks directly to this problem. Utility does not seem to be enough to those aspiring to climb the hierarchy of the market.

The best sign of status in the marketplace, seems to be the ability to exhibit non-market-based or utilitarian values. This could just be a kind of aristocratic self-indulgence. Or it could be proof of the fact that people demand more from their life than utility. Perhaps beauty and civilisation are of inherently higher value than the market?

None of this helps the artist, or the creator of those buildings, and thinkers of ideas, that become the sought-after artefacts of status. The artist as individual is stuck trying to prove his or her worth to the world of the market.

Not only that, but a modern artist understands that the true holy grail of their craft is to affect the market in a non-market way, to re-establish the values of beauty, contemplation and civilisation as a kind of guerilla assault on the marketplace.

For those who simply want to confine themselves to the cloisters, to puzzle away on useless problems, or who are content to sit in the quietude of creative privacy, it is enough to put up a barrier between the beautiful and the market.

For the artist, who sees herself as part of a tradition, who feels anxious about preserving the heritage of the culture, life is not so easy. You have to live in the market, but not of it.

This living in, but not of, the marketplace was what was once called bohemianism. Bohemians were neither bourgeois (though often they came from the middle classes, which is different), nor are they working class dissenters of the trade union, Marxist type.

The bohemian does not conform to, nor demolish, the marketplace. The first true bohemian could be said to be Socrates – a man who devoted the same energies most of us devote to survival, to ideas and the search for truth.

Jesus Christ, too, was a bohemian. Oscar Wilde called him the first Romantic, for calling on people to live “flower-like lives”. The whole Sermon on the Mount is a call to abandon the demands of the marketplace, and to live with “no thought for the morrow”. That is, not to get caught up in the busyness of trade and ambition, but to live for the enrichment of the spirit, to nourish the highest aspects of ourselves.

The Marxist Terry Eagleton has said that the commodification of culture has robbed culture of one of its most vital functions – to offer a critique of the marketplace. Eagleton says that culture has in fact become an engine of the marketplace – through public relations, the creative industries, advertising – rather than a counterbalance to it.

This explains why it is so hard to be a bohemian artist in the current economic culture. There is no room for a dissenting way of life manifested in creative values, because consumerism has subsumed dissent into itself.

This is the exact phenomenon we see in the recent outrage over the Kendall Jenner Pepsi advert. The language of critique and dissent is used for the propaganda of commodities. The imagery of resistance is used to induce capitulation.

The most prophetic example of this was the legendary Apple Mac Superbowl advert from 1985, whereby IMB was portrayed as the evil Big Brother state, and Mac users were shown to be the free-spirited individualists, emancipated by their personal computers.

How, then, does the artist live? How do we keep our spirits enraptured to our values, when anything that is said by an artist is subsumed into the marketplace?

The only way to live is to live ironically. That is, to accept the sorry state of affairs for what it is, but to refuse to let the marketplace have the final say.

This will require toughening up a bit. We have to become immune to accusations of delusion, madness and naivete. We have to abandon the need to prove our worth the a world that doesn’t deserve such efforts.

But finally, we have to keep working. There is a certain amount of trust involved. In truth, there has always been such an element of faith in the work of any great artist.

Michelangelo and Shakespeare were both adept at winning patronage in the marketplace of their times. However, their compromises probably came from viewing their work on a historic plane. They were okay doing a dance with the devil, for the long-term gain of imprinting their art on the cultural heritage.

It only seems harder to live as a bohemian, if you accept the view that contemporary, utilitarian values, are the end-of-history, final say of cultural evolution. The ironic shift in perspective necessary for an artist comes from finding emancipation in a private dialogue with history, with spending as much time in the timeless realm of ideas as possible.

This quiet, unobtrusive dissent will actually raise us up to the level of great artists, but it will do so to the scorn and ridicule of the world. We have to abandon the “cool”, we have to shun the group, and we have to resist the moronic need to prove the utility of our daily work.